Compelling communications: Ecosulis engaged by WWF

Posted by Daniel Allen on 11/07/2019

 

Effective conservation demands effective communication. The Ecosulis communications team has recently been engaged by WWF-Scotland, WWF-England and WWF-Cymru, offering strategic advice and generating reports that raised campaign profiles and resonated with a wide range of stakeholders.  

 

Ecosulis has recently been commissioned to work on communications campaigns for WWF-UK, WWF-Scotland and WWF-Cyrmru. In April, a report compiled by Ecosulis for WWF-Scotland featured in a wide range of UK media, including the BBC, The Herald, Good Morning Scotland and STV.

 

Entitled "The Economic Impact of Extreme Weather on Scottish Agriculture", the report explored how recent heat waves, floods, and cold snaps - many of which are thought to have been made more likely by climate change - are directly impacting the bottom line for farming businesses. It found that extreme weather contributed to losses of up to £161 million for Scottish farmers during 2017 and 2018, and formed a high-profile part of WWF-Scotland's ongoing campaign calling for urgent action on climate change.

 

Compiled by Ecosulis, "The Economic Impact of Extreme Weather on Scottish Agriculture" report explored how recent heat waves, floods, and cold snaps - many of which are thought to have been made more likely by climate change - are directly impacting Scottish farmers. Photo by Daniel Allen.

 

"The work of Ecosulis helped us communicate the risks of climate change to agriculture and was incredibly useful for our advocacy work," says WWF-Scotland's food policy manager Sheila George. "It was thorough, highlighted significant costs and received widespread pickup in mainstream press."

 

For WWF-UK, Ecosulis provided scientific and editorial advice on the charity's UK Nature campaign. This included compilation of a number of conservation case studies, briefs for an environmental photoshoot with MPs, and assistance with a global footprint campaign, including the crafting of a hard-hitting press release calling on the UK government to reduce the impact of UK trade on the planet.  to To protect and restore UK nature WWF-UK is calling for a strong and ambitious new Westminster Environment Bill post Brexit, including a due dilligence / private sector duty on UK businesses to reduce their global footprint. Engaging the public, decision makers and charities is critical to the success of this effort.

 

Ecosulis is working with WWF-Cymru to compile, characterise and prioritise drivers of biodiversity loss in Wales. These will then be connected to existing and proposed policy changes in order to decrease adverse impacts on biodiversity across the country.

 

Want to know more?

For a no obligation discussion about how the Ecosulis communications team might add value to your project or business, please contact Vance Russell, Ecosulis Biodiversity Lead (Vance.Russell@ecosulis.co.uk / 01225 876 974).

 

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